2019-2020 Undergraduate Catalog 
    
    Oct 25, 2021  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MG 485 Social Media Marketing

This course discusses the strategic implementation of online social media tools as they relate to a firm’s integrated marketing communication strategies. Students demonstrate hands-on competencies on the use of various social media in the context of the virtual world. Prerequisite: Junior/Senior standing. 3 hrs



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