2016-2017 Undergraduate Catalog 
    
    Jun 19, 2021  
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MG 485 Social Media Marketing

This course discusses the strategic implementation of online social media tools as they relate to a firm’s integrated marketing communication strategies. Students demonstrate hands-on competencies on the use of various social media in the context of the virtual world. Prerequisite: Junior/Senior standing. 3 hrs



Add to Portfolio (opens a new window)